Saturday, 6 June 2020


An entrepreneur in St. Louis named C.L. Grigg had already had success with his first drink, Howdy Orange, in the 1920’s. Seeking another score, he tried several formulas for lemon, and then finally hit on a combination of seven natural flavors- hence the name (even though we think of it as a lemon-lime drink).

The soda was first promoted as a healthy tonic-to “energize the muscles… soothe the nerves… and make your body alive,” which is another reason grandma still gives it to you for tummy aches.
Furthermore, its success was due partially to the ingenious name, which became a part of the American vocabulary. When each team in a football game has scored a touchdown, for instance, we commonly say that the score is “seven up.”

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